The legal battle between Glowstick Entertainment and Monster Energy is yet another example of how companies are increasingly targeting video game developers and publishers over the use of certain words in their titles.
Are you a video game developer or publisher? If so, you may want to take note of the legal battle between Glowstick Entertainment and Monster Energy. The energy drink company is notorious for challenging the use of the word ‘monster’ in titles, and Glowstick is the latest target. The firm has issued settlement terms that would allow it to keep the name unchanged, but at the cost of Glowstick never using the word ‘monster’ for any titles in the future. This is not the first time Monster Energy has challenged the use of ‘monster’ in titles, as they have also filed hundreds of claims, including a challenge filed this week against Playtika over the Monster Treasure slot game.
It is important to be aware of trademark laws and regulations when developing or publishing a video game. Companies such as Monster Energy have the resources to litigate and challenge the use of certain words in titles, which can be costly and time-consuming for developers and publishers. Taking the time to research and understand the laws and regulations can help save you from a costly legal battle.