Monster Energy’s trademark complaints over popular brands
Monster Energy has a long history of filing trademark complaints over popular brands, and it seems they are still at it today. From the popular Nintendo franchise Pokemon to Ubisoft’s Gods and Monsters, Monster Energy has attempted to cancel trademarks for various entities that include some form of “monster” in their titles.
In the past, Monster Energy has filed complaints with Japan’s patent office over Pokemon X and Y, Sun and Moon, Monster Hunter Cross and Monster Hunter, as well as the free-to-play mobile game Monster Strike. The energy drink company believes that other monster-branded trademarks will confuse consumers into thinking they are somehow connected to the popular energy drink.
In addition to the video game franchises, Monster Energy also filed a petition with the U.S. patent office in regards to the Toronto Raptors. The NBA team has a monster claw logo that apparently ruffled the feathers of Monster Energy at some point.
Monster Energy’s latest trademark complaint is against indie developer Glowstick Entertainment over the name of its 2020 game, Dark Deception: Monsters and Mortals. It appears that Monster Energy is determined to be the sole “monster”-branded entity on the market and will continue to file trademark complaints against any brand that they feel could cause confusion with their own.